This Privacy Policy ("Policy") discloses the privacy practices for WineDirect Fulfillment, Inc. (referred to as "Company," "us," or "we") and the Company's family of websites (collectively, the "Site"), as well as any Company applications, products, services, or websites we may offer to you (collectively referred to as the "Services"). This Policy also covers how personal and other information we receive or collect about you is treated, and your options regarding that information. This Policy applies to visitors, users, and subscribers to the Services, unless specified otherwise herein, and applies to all information we collect through our Services, even if you have not registered for a Company account or downloaded one of our applications.
To the extent any portions of this Policy are inconsistent with applicable law or regulations, or to the extent you provide express consent for uses not specifically described herein, such laws or regulations, or your express consent, will govern the Company's use of your information.
You should review this Policy carefully, and be sure you understand it, prior to using the Site. You acknowledge that this Policy is designed to be read in connection with the Site's Terms of Use, and that by accessing or using our Site, you agree to be bound by the Site's terms and conditions, as well as this Policy. If you do not agree to this Policy, you should not use, and should immediately discontinue use of, the Site. For purposes of this Policy, accessing the Site solely to review this Policy is not deemed to be use of the Site.
We reserve the right to change this Policy from time to time. If this Policy changes, the revised Policy will be posted at the "Privacy Policy" link on the Site's home page. If the change is significant or material, we will notify you by sending a notice to the primary email address specified in your account. Please check this Policy frequently. Your continued use of the Site or the Services after such modifications constitutes (a) acceptance of the changes to this Policy, and (b) agreement to abide by and be bound by the Policy, except where further steps are required by applicable law. This Policy was last updated on the date set out at the end of the Policy.
We collect information you provide, including but not limited to:
Personally Identifiable Information ("PII"), which may include:
Financial information when subscribing to Services offered on the Site, including:
We also collect information when subscribers upload or send information to or through the Services about their products and services (including inventory, pricing, and other data), customer data, or when you participate in contests or promotions offered by the Company or our partners, respond to surveys, or otherwise communicate with us.
It is not the Company's Policy to request or collect especially sensitive PII, such as religious preferences, racial or ethnic background, or similar data.
IP Addresses and Aggregate Information. This refers to information that does not by itself identify a specific individual, such as access times, domains, browser type and version, operating system, and IP addresses (together, "Use Data"). This may include the referring URL and the URL you visit after leaving our Site. We compile and analyze this information on both a personal and aggregated basis to help diagnose server problems, administer the Site, and understand visitor interest in various areas of the Site. Aggregate information we share with third parties will not allow anyone to identify you personally.
We may collect information about you from third parties, including third-party verification services, credit bureaus, mailing list providers, and publicly available sources. This Policy does not describe the privacy practices of third parties you interact with directly, including subscribers who use the Company to accept payment for goods or services. We encourage you to review their privacy practices independently.
When one of our applications is open on your mobile device, we periodically receive information about the device's location. We may also identify other software running on the device (without collecting content from it) for anti-fraud and malware-prevention purposes. We collect device-specific information when you access our Services, including hardware model, operating system and version, unique device identifiers, mobile network information, and interaction data. You will be asked to consent to location collection when you first launch our mobile applications; if you do not consent, you cannot use our Services. You may withdraw consent at any time through your device settings, though this may limit functionality.
We do not collect PII about you unless you voluntarily provide it. You may be required to provide PII when you: register for an account; enter a sweepstakes or contest; sign up for third-party offers; email us; submit a form by telephone or letter; or submit payment information to purchase products or services on our Site or a subscriber's site.
We collect information about transactions, including when and where they occurred, payment or transfer amounts, billing and shipping information, and device and payment method details. Payment information processed with affiliated banking institutions or processors is encrypted using Transport Layer Security (TLS) to prevent interception. Credit card information is encrypted and stored in a restricted-access database separate from our main Site.
We primarily use your PII to provide products or services, process transactions, enhance Site operation, improve internal marketing efforts, statistically analyze Site use, improve our offerings, and customize Site content. We may also use PII to send administrative notices, resolve disputes, troubleshoot problems, and enforce our agreements with you.
We use cookies, web beacons, and log files in connection with your use of the Site. Cookies support the integrity of our registration process, retain your preferences and account settings, and help compile aggregated usage statistics. You may request a list of cookies we use by emailing marketing@winedirectfulfillment.com. Web beacons help us deliver cookies, count visits, and determine whether emails have been opened. Log files include IP addresses, browser type, ISP, referring/exit pages, platform type, and timestamps, used to analyze trends and administer the Site. Data gathered through cookies is aggregated and anonymous; IP addresses are not linked to personally identifiable devices.
Most browsers accept cookies by default. You can reset your browser to refuse cookies or notify you before accepting one, though some Site functionality may not work properly if cookies are disabled. By continuing to browse the Site, you agree to our use of cookies.
Our Site may link to third-party websites, and we may allow third parties to serve advertisements or provide analytics services. These third parties may use cookies, web beacons, and similar technologies to collect data such as IP addresses, device identifiers, browsing behavior, and conversion information. We have no access to or control over third-party cookies or tracking technologies, and we are not responsible for the privacy practices of third-party websites or applications. We encourage you to review their privacy policies independently.
The Site uses Google Analytics, provided by Google Inc. ("Google"). Google Analytics uses cookies to help analyze Site usage. Information generated by the cookie, including your IP address, is transmitted to and stored by Google on U.S. servers. Google uses this information to evaluate Site usage, compile activity reports, and provide related services, and may transfer this information to third parties where required by law. Google will not associate your IP address with other data it holds. You may refuse cookies through your browser settings, though this may limit Site functionality. By using the Site, you consent to Google's processing of your data as described above.
We use various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest, to communicate with customers, potential customers, employees, and potential employees. These third-party platforms are not exclusively operated or controlled by us. Interacting with us on these platforms may reveal personal data to us or to the platform. Other than when used by our employees to respond to a specific message or request, we will not use, share, or retain personal data collected through these interactions.
We use your personal data only in compliance with applicable law, and may process it for one or more of the following purposes:
We may share personal information:
We follow generally accepted industry standards and take commercially reasonable administrative, technical, and physical measures to protect personal information from loss, theft, misuse, and unauthorized access. The Company is PCI compliant and follows applicable data safeguarding laws. While we make reasonable efforts to keep the Site secure, no transmission of data over the internet can be guaranteed completely secure, and we cannot promise that your information will always remain private. We will notify you within 72 hours of any known third-party security interference.
We retain personal data for as long as appropriate to provide services in accordance with agreements with our subscribers, and for other legitimate business purposes, including legal, accounting, and reporting requirements. When you contact us, we may retain a record of that communication to help resolve related issues.
Subscribers may change or correct their information by logging into their account or emailing marketing@winedirectfulfillment.com. You may also email us to deactivate your account. We may retain archived copies of your information consistent with applicable law. You may opt out of database-sharing features, promotional emails, or text messages by following the instructions in those communications; you may still receive non-promotional messages, such as digital receipts and account-related notices.
If you decline to provide personal data necessary to fulfill a contract with us, we may be unable to perform our contractual obligations. Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing. To update your details, change privacy preferences, or request access, correction, deletion, portability, or other limitations on our use of your data, contact us using the information in the Contact section below.
In certain cases, WineDirect Fulfillment, Inc. acts as a data processor, collecting and processing personal data on behalf of our business customers ("subscribers"), who remain the data controllers. As data processor, we act only on subscriber instructions regarding collection, processing, storage, deletion, and transfer of data. We will refer any individual access requests to the relevant subscriber and will not typically respond directly. We may share personal data as instructed by subscribers, including with third-party service providers subject to confidentiality obligations.
We may request specific information to confirm your identity and protect your data from unauthorized disclosure. We aim to respond to legitimate requests within one month; complex or multiple requests may take longer, and we will notify you if so. There is no fee to exercise your rights under applicable law, except where a request is clearly unfounded, repetitive, or excessive, in which case we may charge a reasonable fee or decline the request. We may also decline requests where continued processing is required by law or necessary to establish, exercise, or defend legal claims.
California residents may request certain details about information we disclose to third parties for direct marketing purposes. Under the California Consumer Privacy Act ("CCPA"), you may request that we:
Requests under the CCPA may be made twice within a 12-month period, require identity verification, and can be submitted to marketing@winedirectfulfillment.com or by calling 707-603-4000. We will respond within 45 days of receiving a verifiable request.
We will not discriminate against any individual for exercising rights under the CCPA.
If you are a resident of the European Economic Area, subject to certain limitations and exceptions, you have the following rights under the GDPR:
We do not sell our services to children or minors, and the Site is not intended for or directed at children or minors under the age of 21. The Site is designed for adult user interaction. We do not knowingly or intentionally collect personal data from anyone under the age of 21. If you believe we may have collected personal data from someone under 21 without proper consent, please contact us using the information below.
Please contact us with any questions or concerns regarding this Policy:
WineDirect Fulfillment, Inc. 450 Green Island Road American Canyon, CA 94503
707-603-4000 marketing@winedirectfulfillment.com
LAST UPDATED
August 17, 2026
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