Delivering Wine, Elevating Experiences

WineDirect Fulfillment is the industry leader in direct-to-consumer (DTC) wine logistics, providing best-in-class fulfillment services, advanced technology integrations, and exceptional wine care.

WineDirect Fulfillment is the leader in direct-to-consumer (DTC) wine logistics, exceeding the industry standard for seamless, efficient, and reliable service. We specialize in best-in-class fulfillment solutions, cutting-edge technology integrations, and meticulous wine care to ensure every bottle reaches customers in perfect condition.

From the outset, our mission has been simple: enable wineries to ship directly to their customers in a manner that best suits their preferences.

With WineDirect Fulfillment's exceptional services catering to over 350 wineries, you’re in good company. We offer a partnership that is tailor-made for you and your customers, while also providing educational resources specifically aimed at empowering you to expand your business.

Company Values

These 5 principles are embedded in the core of our DNA

Partner

We operate as an extension of our clients’ organizations. We’ve built strong partnerships with our clients, suppliers, integrators, and community members.

Safety

We stay aware of our surroundings and always prioritize safety.

Innovation

We take bold steps, embrace risk, and continuously expand and improve our service offerings.

Leadership

We believe in “owning the all.” We collaborate, take full responsibility for our successes and setbacks, and stay committed to achieving our goals—no task is too big or too small.

Team

We work hard, support one another, give back, and have fun. Achieving excellence takes a united team moving toward shared goals.

Meet the Team

The people behind the next chapter of your success story

Joe Waechter

President & CEO

John Gilmer

CFO

Jim Silver

CSO

Kalani Keala

CIO & CISO

Chris Honious

SVP Fulfillment Services

Aaron Dean

VP of Operations

Meghan Michalski

VP Client Success

David Dennigmann

VP Fulfillment Sales

Devin Joshua

VP Fulfillment Sales

Karla De La Garza

VP Talent & Culture

Join our growing team

Current Openings

Fulfillment Articles

Can’t-miss articles from the WineDirect Fulfillment Content Hub:

Fulfillment

LibDib and WineDirect Fulfillment Announce Strategic Partnership to Streamline Three-Tier Distribution

San Jose, CA, and American Canyon, CA, —November 17, 2025 — Liberation Distribution (LibDib), the leading web-based wholesal...

Fulfillment

WineDirect Fulfillment Celebrates Strategic Partnership with Jackson Family Wines

AMERICAN CANYON, Calif., Nov. 10, 2025 -- WineDirect Fulfillment is proud to highlight its long-standing and evolving partner...

Events

Webinar: Catch Up with WineDirect Fulfillment

Running a winery today means balancing efficiency, customer expectations, and ever-changing fulfillment demands. In our latest web...

ENVIRONMENTAL IMPACT

Sustainability is our promise

WineDirect is offsetting 100% of the carbon footprint of our clients’ packages shipped through all five of our U.S. fulfillment centers. This investment in our environment is equivalent to growing 185,650 tree seedlings for 10 years.

WINEDIRECT OPPORTUNITIES

A dynamic team with a passion for wine

We are a team of forward-thinkers and wine lovers creating a world-class ecommerce platform and flawless winery fulfillment. Want to join us?

Open positions