Corporate Gifting On-Demand Session

We had a great time connecting with wine industry peers at the 2026 Wine Sales Symposium. I had the pleasure of hosting Allison Legg, VP of Business Development - Corporate Partners at Jackson Family Wines, for a discussion on building successful corporate gifting programs.

While many wineries focus on corporate gifting during the holiday season, the most effective programs create value year-round. Whether you're looking to strengthen customer relationships, support business development efforts, or create a new revenue stream, a thoughtful corporate gifting strategy can help expand your reach and leave a lasting impression.

In this session, we discuss:

• The strategic role of corporate gifting
• Real-world growth insights from Jackson Family Wines
• How to execute at scale with confidence
• Planning, timing, and measurement best practices
• Live Q&A with attendees

You'll also learn how WineDirect Fulfillment supports corporate gifting initiatives through kitting, customization, branded packaging, gift messaging, and fulfillment services designed to help wineries deliver memorable gifting experiences at any scale.

If you weren’t able to attend or would like to revisit the session, you can watch it here:

Continue Building Your Corporate Gifting Program

Download the presentation deck for additional examples, planning frameworks, and strategies covered during the session.